Transforming Consumer Behavior in Commercial Property Rental

Commercial real estate has become a strategic platform where customer experience, brand image and sustainable investment come together, rather than just a rented space. Customer habits, which continue to change in 2025, are reshaping every step from retail location selection to in-store design. In this article, we discuss the new trends affecting commercial real estate leasing processes and how to adapt to them.

Understanding the New Generation Consumer

According to McKinsey’s 2024 “State of the Consumer” report:

“55% of consumers base their shopping decisions on health, well-being and brand values.” (McKinsey, 2024)

Generations Y and Z define the shopping experience as a value-based process, not just a product/service-based one. This necessitates that elements such as ethical stance, sustainability and community-based approach be kept more central.

Return to Physical Stores: Experience is Winning

According to CBRE’s 2023 Retail Report:

“61% of consumers want to experience a product in-store after viewing it online.” (CBRE, 2023)

There are three key factors that stand out in the resurgence of physical stores:

With Click & Collect systems digital physical integration ,

Experience-oriented store designs,

Loyalty programs and in-store interactivity.

Physical spaces are no longer solely focused on sales; they are becoming community meeting points, places to establish emotional bonds, and spaces that provide experiences.

The New Definition of Location: “For Whom” Rather Than “Where”

JLL’s 2024 “Future of Retail” report states:

“67% of successful commercial projects are located in the area where the target consumer lives or works.” (JLL, 2024)

Instead of choosing a location that consists of a busy street, demographic analysis, psychographic matching, Elections using mobility and transportation data stand out.

The right location now lies at the intersection of the "moment of life" closest to the target audience.

New Criteria in Commercial Leasing

Deloitte’s 2023 “Global Powers of Retailing” report highlights:

“73% of retail giants increased their sustainability investments.” (Deloitte, 2023)

New criteria in leasing, energy efficient infrastructures, integration with public transportation, redesignable, modular spaces, stands out as high brand fit and data-based choices .

Achieve Strategic Alignment with Manya Services

Manya Services closely follows the requirements of these trends and offers 360° consultancy to its customers :

Data-Driven Location Analysis Brand-Fit with Consumer Segmentation Sustainable Infrastructure Recommendations Space Configurations for Operational Flexibility

Remember that your commercial property is not just a location, it is part of your brand strategy .

If you are looking for a way to be involved in your customer's life, contact Manya Services for the right place, the right strategy and the right consultancy for your brand .